01 · CONTEXT
What the project was
Premium wellness and hospitality business on Koh Samui built from concept to operating commercial project and later strengthened through renovation, service development, marketing and cost control.
Jul 2023 — Dec 2025 · sold · FULL CASE
KAIF Spa & Sauna
Premium wellness and hospitality business on Koh Samui built from concept to operating commercial project and later strengthened through renovation, service development, marketing and cost control.
CASE AT A GLANCE
Context → execution → operating result
02 · EXECUTION
What I personally led
- Strategy and operating management
- Full P&L, budgeting and cash-flow planning
- Business model, pricing and commercial offers
- Investor search and counterpart negotiations during launch
03 · OUTCOME
What changed
- Business created from scratch from concept and operating model to commercial operation
- Reported average spend increased from about ฿600 to ฿1,200
- Google rating reported from 4.7 to 4.9
- Repeat-guest share reported at about 40%
PROJECT GALLERY
Real project materials
In process
After
ROLE
Founder & CEO · first own business
01
Business context
Premium wellness and hospitality business on Koh Samui built from concept to operating commercial project and later strengthened through renovation, service development, marketing and cost control.
02
My scope
This case separates my personal scope from the wider work of the team, owners, contractors and partners.
WHAT I PERSONALLY LED
Responsibilities, decisions and implementation
01
Strategy and operating management
02
Full P&L, budgeting and cash-flow planning
03
Business model, pricing and commercial offers
04
Investor search and counterpart negotiations during launch
05
Location, renovation, contractors and procurement
06
Team recruitment, leadership and performance management
07
Saunas, pool filtration, equipment, kitchen and guest areas
08
Marketing, brand development, sales and customer experience
09
SOPs, process standardisation and management reporting
10
Supplier management, licensing and partnerships
OUTCOMES
Reported results
01
Business created from scratch from concept and operating model to commercial operation
02
Reported average spend increased from about ฿600 to ฿1,200
03
Google rating reported from 4.7 to 4.9
04
Repeat-guest share reported at about 40%
05
Approximately 20 employees during the operating period
06
Business sold on 1 December 2025
Historical commercial figures on this page are based on Denis Mironov’s résumé, project materials and personal account. They are presented as reported operating results, not independently audited financial statements.
HOW TO VERIFY / EXPLORE
Go beyond the summary
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